There has been a lot of chatter about the financial situation at McDonalds (MCD) lately. All kind of chatter about revamping the menu, loss of market share, allowing more local store independence, etc. All of it is wrong. All of it is focused on the typical MBA thought process of “How can we change nothing and start making money again?” This process never works. It is based on the luck of some temporary downturn which … McDonalds Problem is Not the MenuRead more