I have seen a rash of this lately. Perhaps it is because I read labels closer now. The most recent flagrant abuse of advertising came on a package of fudge stripe cookies at my mother’s house. In great big bold letters it proclaimed to be “Sugar Free”. In font too small for elderly diabetic eyes to read was something along the lines “this is not a reduced calorie product” or some such thing.
Why such outrage? I read the tiny little nutrition chart on the back. Serving size 2 cookies. Calories per serving 130. Calories from fat 50 or something like that. Compare that with a serving size of 3 cookies for Chips O’Hoy no reduced nothing and a calorie count of 180.
The only “free” product I’ve stumbled across lately which was wonderful were the “gluten free” chocolate flavored Quaker Oats rice cakes. I don’t want to know what is in them. They taste great and are only 60 calories.